The Most Impactful B2B Bulk Marketplace for Agri-Commodities

 

Due to the Covid-19 pandemic, B2B buyers and sellers must adopt digital strategies in order to compete. Before Covid-19, suppliers went to conferences and other gatherings to network and advertise their goods. Once the lockdown began, many businesses found it difficult to advertise their goods both domestically and abroad. These companies received solutions from B2B ecommerce, which is why it is becoming more and more popular.

For forward-thinking B2B companies today, B2B marketplaces are changing the rules of the game. With this method of e-commerce, a B2B company can sponsor a marketplace, connect buyers and suppliers online, and streamline the supply chain.

The sponsor, or seller, the buyer, and the supplier are the three roles that make up a B2B marketplace. A B2B marketplace is an ecosystem that works best when all roles benefit and the ecosystem is in balance.

What is a B2B marketplace?

A business-to-business marketplace is an online space where buyers and sellers can interact, work together, and conduct business. A B2B marketplace manages many participating businesses as a community. A marketplace's primary goal is to set up a business platform with tools that enable users to conduct various business operations online and boost business productivity.

Revenue growth and cost savings are the two main measures of business productivity. If a company incorporates marketplace features in potential areas of its business operations, both of these two indicators will demonstrate improved results.

Let's look at some compelling arguments for why businesses should start using B2B marketplaces immediately:

1. Expand your audience

Expand your market without adding personnel or trading partners.

When it comes to international trade, localization and cross-border trade expertise can present difficulties for you. To convey the value of your products to customers in their own language, you might need to hire a local agent. To make your sale easier, you might need to connect with various logistical and trade partners. You could lose time and money doing all of this. However, B2B markets take care of these procedures for you.

2. Increase your online visibility

An eCommerce store's construction takes a lot of time and money. Prior to investing time, money, and effort into creating content, managing the site, and promoting it, you must first select the best platform for your online store. The search engine optimization (SEO) of your website would need to be improved in order for customers to find it. Setting up everything from scratch on your own takes a few weeks or longer, and building your SEO takes even longer.

3. Cut back on operating expenses

One of the biggest expenses for any business owner is marketing and promotional activities. Printing the product catalogues is the first step. Then you spend money on paid advertising for your products through various channels, including publications, Google Ads, and participation in online marketing competitions. By participating in a B2B marketplace, you can lower these costs.

Once you join a B2B marketplace, you can create online catalogues to market your products. To market your products, you don't need to print product catalogues or brochures or spend money on conventional marketing avenues. You could also save the money you would spend on pricey international business trips to close deals and exhibit your products at trade shows.

4. Very simple setup

Utilizing an online B2B marketplace is uncomplicated. It's just as simple as using Facebook, Twitter, or other social networking sites. To begin adding your products for online sale, first create an account.

Some B2B marketplaces, like Kisaan Trade, have incredibly simple interfaces and offer onboarding assistance.

5. Examine your fresh products

Developing new products is crucial for any company's expansion. Even if your product is exceptional right now, eventually your customers might outgrow it. Consequently, you must constantly improve your products.

The best place for you to test your new products is on B2B marketplaces. You can sell recently released goods or give away free samples to your clients so they can try out brand-new concepts. To understand how your products are doing, you can also ask your customers for feedback and reviews.

6. Surpass the opposition

The most pressing inquiries on your mind are probably these if you are a business owner researching the B2B market: What dangers might there be? And what is the ROI in terms of dollars?

The good news is that the risks are minimal and the potential rewards are enormous. You will pay a fair transaction service fee or an affordable membership fee. For this small sum of money, you gain access to a sizable market both domestically and abroad.

Every business owner's goal is to outperform the competition. Being a part of a B2B marketplace gives you access to new markets and new buyers, putting you ahead of your competitors if they are traditional sellers.

7. Boost operational effectiveness by putting your company online

The biggest question on your mind, if you're a business owner looking into the B2B market, will be, "What are the potential risks, and how much is the return on investment?"

The good news is that the risks are minimal and the potential rewards are enormous. You must pay a fair transaction service fee or an affordable membership fee. For this small sum of money, you gain access to a sizable market both domestically and abroad.

B2B marketplace types and their operational models

Depending on the participant structure and other various factors, there are various types of B2B marketplaces.

1) Horizontal vs. vertical marketplaces

Vertical marketplaces, also known as "vortals" (vertical portals), focus on a single product category or sector of the economy.

2) Markets that are one-to-many versus many-to-many

A single purchasing company oversees a one-to-many marketplace.

3) Local versus international markets

We distinguish between local and international B2B marketplaces based on geography. While businesses only serve their local market on local marketplaces, the exchange of goods and services across international borders is made possible by global marketplaces.

What is the Kisaan Trade?

All of India's agricultural entrepreneurs can connect with one another on the online platform known as KisaanTrade.com. Our sole objective is to give agricultural input and outcome sellers the best possible platform where a potential customer is only a click away!

What are you still holding out for? Together, let's construct. Once you register as an agribusiness seller at KisaanTrade.com, you will have access to a platform that gathers all of the potential buyers for agriculture in India and the Asia region.

We assure you of:

Daily Leads

Your company and your products will always be available to customers on our website, which will serve as an online showroom.

Product Marketing

Each product will be displayed on KisaanTrade.com to ensure that it receives adequate exposure and attracts buyers, particularly in the Pan India and Asia regions where we have a strong customer base.

Promotion

With us, you won't need to worry about marketing your company because Kisaantrade.com will advertise your store both online and offline, which will help it grow.

How can Kisaan Trade be of assistance?

1. Specialized Shop Front

Every seller on KisaanTrade.com has access to a personalised storefront where they can advertise their goods, deals, and location. The dedicated storefront combines special features to build a polished, personalised store where you can display your goods.

Get a dedicated storefront in our portal, which will increase your store's visibility offline while also bringing in online sales.

2. Exposure to Products and Prices

We put your product in front of interested customers, boosting sales and brand awareness. A larger customer base will be exposed to your offerings and prices. Advertisers have a variety of packages with varying features and restrictions to choose from.

3. WhatsApp Chat & Connectivity

With the help of our platform, you can connect with buyers via WhatsApp to discuss products and their quality.

4. Thousands of Quality Leads

Our platform enables you to receive dozens of high-quality leads each and every minute. We offer the web-based marketing tools with the highest conversion rates available right now. To improve retention and boost conversions, we gamified our platform.

The following are the main conclusions drawn from this article by Kisaan Trade:

1) B2B marketplaces give you affordable access to a sizable market both domestically and abroad.

2) Use B2B marketplaces to increase operational effectiveness at a lower cost.

3) By using B2B marketplaces, you can gain trust quickly while saving time and money on the process of developing your online presence.

4) B2B marketplaces assist you in developing your online brand and increasing the visibility of your company.

5) Use your B2B marketplace to view real-time insights on products that assist you in making important business and investment decisions.