Top Challenges in Agri Marketing — and How Digital Platforms Solve Them
Agriculture is the backbone of many economies, especially in countries like India, where over half of the population depends on farming. However, while farmers work tirelessly to grow food, marketing those crops efficiently remains one of their biggest struggles. The agricultural supply chain is vast, from the farmer’s field to the consumer’s plate, and along this journey, many challenges slow down progress. However, digital platforms are now changing the way agricultural marketing works. With new technology, better communication tools, and transparent marketplaces, farmers and agri businesses can finally connect directly with buyers, traders, and consumers. In this article, let’s explore the top challenges in agri marketing and how digital platforms are solving them one by one. 1. Lack of Market Access One of the biggest hurdles for farmers is limited market access. Most farmers depend on local mandis (markets) or middlemen to sell their produce. This often leads to low pr...